Category: Brand Strategy & Positioning
2026.04
What AI can’t steal: your personality.
We were born human, so we’ve never had to imagine not being one. Strange sentence, right? But I think you know what I mean. In this AI explosion…
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2026.03
Brands are like people—they need a personality to be remembered.
Why does a brand need an archetype? Think about meeting someone new at an event. They say, “Hi, I’m from Germany!”—and you realize you’re from the same place.…
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