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The Services page gives the overview. This is the full content of each.
Not sure where to start
Free Brand Diagnosis
FREE
See the problem first. Two free quizzes plus a brief report give you your first complete brand map.
How It Works
Step 1 · 5 min
Brand Archetype Quiz: find your primary + secondary archetype.
Step 2 · 8 min
Brand Health Check: see your brand's actual scores on four dimensions.
Step 3 · Instant
System auto-generates a brief PDF report, downloadable.
This is for you if
- You feel something is wrong but can't articulate it
- You want a diagnosis before paying
- Want to understand how I think before committing
This isn't for you if
- Direction is clear, you only need execution (→ just book a call directly)
- You're unwilling to spend 13 minutes
Frequently Asked
Is it really free?
Completely free. No 'free trial then pay' gimmick.
Can I only do one quiz?
Yes. But together they paint a complete picture.
Do I have to pay to see results?
No. The results and brief report are completely free.
Something's off, I just can't name what
Custom Analysis Report + 30-min Walkthrough
CAD 380 / USD 280
The two free quizzes show you the headline. This goes deeper — the real reason you're stuck, where your blue ocean is, what your biggest blind spot looks like.
How It Works
Step 1 · 13 min
Complete the two free quizzes (Brand Archetype + Brand Health Check).
Step 2 · Within 7 days
I'll use your results to build a full analysis — a 6–8 page report custom-written for your brand.
Step 3 · 30 min
We book a time together — I walk you through the analysis and we talk about what it means for your business.
What You'll Receive
- A real analysis of the brand you want to be vs. the brand you actually are today
- Competitive landscape + where your blue ocean sits
- A picture of your target audience
- Visual asset audit + cross-platform consistency review
- Brand foundation audit (eight key markers)
- Concrete direction for what's next, with priorities
This is for you if
- You sense something's wrong but can't name it
- You want the underlying strategic meaning, not just the quiz headline
- You want to see where you sit vs competitors and where your blue ocean is
- You're ready to look at your biggest blind spot
This isn't for you if
- You need the direction fully locked with consensus (→ 1:1 consultation)
- You need your team aligned (→ workshop)
Frequently Asked
Why do I have to do both free quizzes first?
The report is built on your quiz results — without them, there's nothing to analyse. Two quizzes together also reveal the gap between what your brand wants to be and what it actually is.
How long does the report take?
Within 7 days of payment. When it's ready, I'll send it along with a link to book your 30-minute walkthrough.
What does the 30-minute walkthrough cover?
It's not me reading the report at you — it's answering the questions you have after reading it, walking through priorities, and talking about what it means for your business.
What if I want to go further after the report?
Depends on what you need. To lock the direction — 1:1 consultation. To get your team aligned — workshop. For strategy plus a full execution timeline — that's what my MidWhite studio does.
Working through it alone
1:1 Brand Consultation
USD 650 / CAD 880
I won't hand you 'my answer' — I'll walk you through a process where you arrive at it yourself.
How It Works
Within 48 hours of booking
I'll confirm the time and send the meeting link.
24 hours before
If you haven't done the two free quizzes, I'll ask you to complete them — so our conversation starts from a concrete place.
On the day
2.5–3 hour deep online session. We use your quiz results as the starting point.
Within 48 hours after
You'll receive the complete document set, ready to use.
What You'll Receive
- Brand Direction Document (5–8 pages)
- Brand Statement — one-line version + detailed unpacking
- Competitive Positioning Map
- 30-Day Priority Action List
Frequently Asked
Why 2.5–3 hours? That's long.
Brand positioning isn't a 30-minute thing. We need time to question, listen, and go deeper.
What if we find the direction is wrong?
Then great — that's the most valuable thing I can give you. The earlier a wrong direction is caught, the cheaper it is to fix.
Aligning direction with your team
Brand Workshop
USD 2,400 (HALF-DAY) / USD 3,800 (FULL-DAY)
A brand is ultimately carried by every person at every touchpoint — when understanding diverges, even great execution can't save consistency.
Format Options
Half-Day · 4 hrs
USD 2,400
Team roughly aligned, needs to formally articulate consensus. Content: archetype confirmation + brand statement + aligned core messages.
Full-Day · 8 hrs
USD 3,800
Team has substantive disagreement, needs to walk through all thinking. Half-day content + deep competitive positioning + customer journey + 30-day execution roadmap.
Frequently Asked
Half-day or full-day?
After prep call I'll recommend. Aligned teams: half-day is enough. Real disagreements: full-day.
Do online workshops work?
I don't take full-day online workshops — fatigue hurts the outcome. Half-day online is fine.